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J: Your brand has been selling outside of Japan for a number of years now, too. What kind of feedback to you get from stores such as Recon in New York or Union in LA?
T: I try to look at the situation as a whole and not just the stores I deal with overseas.
J: Japanese brands like your own, but also Neighborhood, Visvim, Goodenough, amongst others, have become very popular in the west in recent years. How do you think did this development took form, how did this start?
T: It was an inevitable phenomenon that occurred over a period of time.
J: You sell to Europe as well. When visiting Europe, what cultural differences did you recognize between Europe and Japan?
T: Europe, the States and Japan are of course very different. Their climate, landscape and histories are not the same so what they want is different too. As for the youth culture in Japan, it is comprised of many other cultures that are mixed up which in the end creates a totally unique culture that is very sensitive to trends which keep changing rapidly. |
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