J:    Many people who buy and wear your clothing don't know anything about the process of creating it. Could you briefly describe how a piece comes 'to life'? T:     It all starts from rough ideas and finishes as a necessity - adding color comes after. J:    Large clothing companies rely (heavily) on trend agencies, trend scouts, consultants to tell them what's going to be 'in' the next season. How do you know – do you produce just what you like yourself at that moment? T:     Most of the projects that I work on will usually not be introduced to the public for another few years. I try to work with an eye to the future but never trying to predict what the trend will be. I believe that trends will come naturally and you can never set them up the way you want. I think I'm just a little bit more sensitive to the air current - what's going on. J:    A lot of people nowadays, especially in the western hemisphere, follow more the notion of quantity rather than quality. Clothing chain stores are taking over most of the inner city shopping areas, people 'consume' more and faster. Is this just a phase or will speed take over and leave us with less quality? T:    As long as you don't disregard quality control, I don't think it is a problem. If all you care about is efficiency then you will be forced to do things because they are your duty. It will then eventually get boring for both the producers and the consumers. J:    How would you characterize the people who are buying WTAPS clothing? What are they looking for in your pieces? T:    WTAPS should always remain true to WTAPS. I think this is what people expect from us. J:    Your clothing and accessories have a large following with many of your pieces being sold out the instant they hit the stores. How much of the 'hype' and 'mayhem' reaches you or your company? T:    These things expand the possibilities - but I need to think also about what I shouldn't do at the same time that I consider the things that I want to do.
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