|Nike Sportswear + Wood Wood
|Nike LunarWood TZ
It's quite cool to see this special model being treated like that. Do you think kids will actually take them out and beat the s*** out of them?
I certainly hope so!
They are not meant to be a collector's shoe.
What is the general look that works well with the LunarWood?
I guess what you see in the photos; dark hoodies, shell jackets and jeans. Classic Scandinavian writer style.
The theme of the traditional outdoors is extremely popular at the moment - is this just another fad or could this be a sign for a more eco-friendly future?
For some people this is the only way. Functional clothing that keeps your body warm and dry. But if you talk about this vintage outdoor look, I believe it's just a trend like so many others, where styles were adopted briefly and later abandoned for something else.
You are opening a new store in Vienna this month?
Oh yes, actually on the day of the LunarWood release. This is something we are very excited about. New frontiers.
What is the theme for your upcoming collection?
The overall theme is traveling / tourism.
Coming early '10.
What is on your agenda until Christmas?
This week we´re going to Vienna for the opening, and then we'll probably have a few more christmas lunches to attend to.
No more shoe releases for now...
Thanks for taking the time and good luck with the launch of the LunarWood TZ!
Interview: JÖrg Haas / Beinghunted | Photos: Thomas Skou
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