Mammut × Nigel Cabourn — London Fashion Week

In autumn 2025, during London Fashion Week, Mammut launched its collaboration with the British designer Nigel Cabourn at the Vinyl Factory in central London. Beinghunted. handled the concept, visual design, interior, guest management, and event and asset production. The evening framed the new collection alongside Mammut’s Eiger Extreme line and the company’s 160-year history.

The interior kept the venue’s raw industrial space largely intact and furnished it with components built from the materials of the mountains: jackets mounted on plywood panels cut into topographic contour lines and set on scaffolding trestles, plinths made from wire cages filled with stone, and climbing rope and red neon strung through the room. A pitched tent sat on a bed of rocks, and a workbench displayed the hardware the brand is known for. The components were reusable and low-waste, and the jackets were left open to try on rather than placed behind glass.

The collaboration’s story ran on panels through the space, a small screening area showed a short film about the project, and DJs kept the launch closer to an evening out than a showroom.

The brief was to launch a heritage collaboration in a fashion-week context without losing the spirit of the mountains, and to do it as one coherent whole, not a set of separate parts. Beinghunted. led that work from concept to production: the idea, the visual language, the interior, the guest list and its management, and the assets around it. Pulling those strands together under one agency is what kept the evening consistent, from the way the space felt to the way guests moved through it. Across a project with many contributors, Beinghunted. was the central agency that held the concept and its execution together.