Beinghunted.
Event — Activation

Arc’teryx Berlin Opening — Trail Run

Client

Arc’teryx

Year

2024

Scope

Event Production, Guest Management

Location

Berlin

As part of the Arc’teryx store opening, Beinghunted. organised a guided trail run for the city’s active lifestyle community. A bus brought guests from Berlin out to the Wannsee, the starting point for a run through the surrounding Grunewald forest, set at a medium level of difficulty so that a broad group could take part.

A running guide led the group through a warm-up and set the pace and conduct for the run itself. At the end, a picnic with prepared lunch bags gave everyone a chance to recover and stay together a while longer.

Beinghunted. is based in Berlin and knows the city’s active lifestyle community well, which made it straightforward to bring the right group together and to choose a route and format that suited them. The run also drew on the agency’s own running expertise, from setting an appropriate level of difficulty to handling the warm-up and the guidance along the route.

Behind the morning sat the kind of coordination Beinghunted. has managed for years: transport, catering, staffing, and logistics organised under a single project, so guests experienced a well-run morning rather than the moving parts behind it.