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| Printed Matter Pt.2 - Liebling |
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| Berlin, Germany | ||
| Liebling Magazine was started by good friends of ours in Berlin not too long ago. At first glance Liebling is miles away from doing it 'right' as a fashion/lifestyle magazine. Firstly, the format is simply huge - almost double the size of your regular magazine. Does this make sense as it might be a bit difficult to handle...? But then we are all fully capable of holding a newspaper while balancing a cup of coffee in the rush-hour traffic, too. Secondly, the paper. Would you want to see high-end lifestyle products and fashion on rough, matte grey? Yes, you do! The photos appear more natural in a way. Not as clinical, artificial, museum-like as we are used to seeing them on glossy stock. There is more feel to them. Thirdly the price. Go and find a magazine from this genre that sells for EUR 2,80. Let us know when you have found one. |
Those three mentioned aspects of Liebling set it apart from the rest of the lifestyle media - by quite a distance. Doing things 'differently' however, they are, indeed doing everything 'right': Liebling appears to be more approachable, easier to consume. In German we would say "ungezwungen" - "at ease" or "uncoerced" could be the English terms. You simply pick it up, read it, fold it, stash it in your backpack and be on your way. While the packaging might be low-key, the contents truly are not. Take a look at our slides for a few example pages from the current issue. -- Text: Beinghunted | Photos: © Beinghunted. All rights reserved. |
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 Liebling Magazine is available from newsstands and bookstores in Germany. You can subscribe on their website:  Liebling Zeitung |