Monocle Magazine / Qvest Magazine

London, New York, Zürich, Tokyo / Berlin This article could be summarized with these two words: 'excellence' and 'leading'. In recent years the number of 'style magazines' has grown to confusing proportions. Most publications follow the same patterns that were laid out decades ago: promotional bits and advertorial bobs, the odd interview with some obscure 'underground' fashion types or that up-and-coming-or-not band from you-don't-know-where. Fashion shoots have to be just 'out there'... disguising beauty, most of the time, rather than exposing it. In many cases the intentions of these magazines are hard to comprehend - who are they catering too? Themselves...? One could get back to reading the magazines that invented the genre (see 'decade old patterns above'), but unfortunately, some of them got stuck with one particular theme - or even person - and can't seem to move on. Monocle The brand new Monocle magazine - the brainchild of Tyler Brûlé - is not exactly a style magazine, but a very stylish news publication. Reducing Monocle simply to its (graphical) style does not do it much justice. It is the format, and by this we mean the layout design and structure, the photography, as well as the design elements, that puts Monocle at the top. And the content? Let's put it this way: you'll want to read every page of it. Period. Qvest Berlin-based Qvest magazine is a style magazine but of a different kind. While its contemporaries could be described as hyperactive and lacking a sense of orientation, Qvest appears as balanced and highly determined. The stories, features and photo shoots are carefully curated, without a single glitch. Similar to Monocle, Qvest's format is ahead, the content well worth spending a whole weekend with (you will be picking it up again and again afterwards, too). -- Text: BGHD | Photos: © Beinghunted. All rights reserved.
Monocle Magazine - A Briefing On Global Affairs, Business, Culture & Design; Issue 01. Volume 01 - out now. Qvest - The New Fashion Magazine; #24 - out now; Ltd. Ed. Nike AF 1 "Snake Skin" cover Monocle Magazine Qvest Magazine