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Whether you're running or just walking,
the Nike+ project is definitely a step into the right direction and
gives the sneaker enthusiasts new impulses. Not only does it open
up new subjects for discussion – stylistically, and technologically
– it will also encourage the younger generations to actually
take their sneakers to the streets. Hopefully! So, crossing over into
lifestyle would be a great idea! Even if Nike puts the device into
retro shoes! As long as it'll make people pull their kicks from their
shelves to compete against each other, it's all good. Maybe one day,
we'll see people collecting mileage as a task to get that limited
edition retro Nike Dunk.
Don't camp out, work out!™
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Launch dates:
* Nike+iPod: late June
* Air Zoom Moire: mid-July - US, UK / mid-September - Germany, France,
Spain, Italy, Japan
Links:
* Nike+
* Apple
/ Nike+
Text: Jörg Haas | Images: © Nike
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