Milan, April 2006
La Posteria, Nike's HQ in Milan, Italy, was the venue for the launch of the second publication of Joga Bonito. The space was set up with an exhibition of the artworks created by an international group of artists.

Following the theme "From Street to Stadium" the photograps on display showed impressions of the various aspects of football from around the world.

The National Team Kits as well as the Woven Air Footscapes were presented in a seperate room where visitors were provided with a behind-the-scenes look at the design processes and the finished products.


As the main attraction at La Posteria, Nike set up a maze-like environment to present all of the Nike-equipped national teams to play in the World Cup. Each room held the individual 1000% team kit Be@rbrick, the team's Nike Air Woven Footscape and was decorated with accompanying artwork.