Milan, April 2006
La Posteria, Nike's HQ in Milan, Italy, was the venue for the launch
of the second publication of Joga Bonito. The space was set up with
an exhibition of the artworks created by an international group of
Following the theme "From Street to Stadium" the photograps
on display showed impressions of the various aspects of football from
around the world.
The National Team Kits as well as the Woven Air Footscapes were presented
in a seperate room where visitors were provided with a behind-the-scenes
look at the design processes and the finished products.
LOCATION & EVENT
As the main attraction at La Posteria, Nike set up a maze-like environment
to present all of the Nike-equipped national teams to play in the
World Cup. Each room held the individual 1000% team kit Be@rbrick,
the team's Nike Air Woven Footscape and was decorated with accompanying
NATIONAL TEAM GRAPHICS