Berlin, December 1st
Last week saw the launch of Joga Bonito, the movie / book / sneaker-release
event, an all-encompassing celebration and hommage to football - Brazilian
style!
The evening started out with a small get-together at the new location
where key-figures of the project took time to explain their interpretations
of Joga Bonito. Amongst the people present were Marcelo Machado, one
of the directors of the Ginga movie, from Berlin's own football team
"Hertha BSC", Marcelinho and Gilberto - both players in
Brazil's national team, Gilles Peterson who started the evening by
iD-ing his personal pair of sneakers, and Eno Polo, Nike's European
Director of Sports Culture who gave all the background details.
After this warm-up, shuttle buses brought guests over to Babylon movie
theater where "Ginga" premiered. Loaded with snacks and
(soft)drinks the crowd was put in the right mood through the visuals
and soundtrack of the movie to go on Ginga-ing/partying afterwards...
Back at Falckensteinstrasse, the location filled up and Os Gemeos
' Brazilian town was taken over quickly by the guests who later proceeded
downstairs to Club 103 where Gilles Peterson and DJ-duo Rub 'N Tug
had people moving until the early morning hours.
Berlin, 01. December '05
Stay tuned for a review of past Ginga events. |
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